Lo scrivono qui. E ancora:

Remember all the Internet stocks that were going to change the world and make everyone rich? Blogs are the news trade’s equivalent – without the getting-rich part. Blogs aren’t mainly about money, not yet. They’re about taking power and control away from the old brand names, tipping the bloated sacred cows off their pedestals. Just as establishment media outlets have always dreamed about bringing down presidents, bloggers dream about bringing down editors-in-chief and news anchors.

National Journal - The Portables