Aveva ragione EmmeBi: Madonna era Marketing 1.0, Paris Hilton è marketing 2.0.

The most valuable commodity today is attention. And there are many ways to get it. From sex videos to stupid pet tricks to talking bad about Muslims. The real trick is what you do with it once you have it. What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself. And it’s been profitable.